http://www.influenceatwork.com This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).
About Robert Cialdini:
Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation.
Dr. Cialdini’s books, including Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in 30 languages.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
To inquire about Dr. Robert Cialdini’s speaking, Steve Martin, CMCT or any of our other Cialdini Method Certified Trainers (CMCTs) please contact INFLUENCE AT WORK at 480.967.6070 or [email protected]
About INFLUENCE AT WORK:
INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to maximize influence results through ethical business applications. Offering participatory workshops and training, keynote presentations and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience. For more information, visit our website at www.influenceatwork.com or call 480.967.6070.
To order a poster of the final screen shot, visit https://www.influenceatwork.com/store/#!/Science-of-Persuasion-Animation-Poster/p/37513485/category=9805434
For more information on The Small BIG, visit http://www.thesmallbig.com/.
For our latest, animated videos from THE SMALL BIG, visit https://www.youtube.com/watch?v=S45ay... - narrated by Dr. Cialdini, https://www.youtube.com/watch?v=xMOlV... - narrated by Mr. Steve Martin, https://www.youtube.com/watch?v=S45ay... - narrated by Dr. Noah Goldstein.
This animated video was created and produced by TINOPOLIS http://www.tinopolis.com/.
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Our video on the Six Universal Principles of Persuasion has over ten million views! Thank you for supporting Dr. Robert Cialdini and INFLUENCE AT WORK. We’re thrilled to help so many people maximize their professional success!
To celebrate, we’re giving away a $120 Google Play gift card! To enter, simply let us know a little bit about your experience with the Six Universal Principles of Persuasion in the comments below. We want to know:
What is your favorite or most used principle of persuasion? How has it helped you out in your personal or professional life?
Our giveaway will end at 11:59 (MST) on March 12th, and we will announce the winners shortly after! Thank you again for all your support.
The principles of authority and liking. As a student calling alumni for my university's fundraising campaigns, being knowledgeable about the university history and genuinely making a connection with alumni helped me secure pledges for various departments and scholarships. Not to mention, it helped me get a promotion in which I trained newly hired callers for the fundraising telethon.
Consensus and Consistency. Really cool to see how conversions go up when you take people through a different pre-frame and add some form of social proof! It has helped me increase my conversions for my digital marketing clients in my 1-man agency for sure.
i want to understand that the small card in the bathroom means that the guest dont use the hotel towels?
i want to understand what he means when he say reuse ? or she meant that should the guest clean it after use ?
please tell me about the meaning ????
I needed a 4.0 GPA to get into the graduate program I wanted, plus a small stipend. I make or break scenario with the help of a great veteran who helped with finding and results hackerrobert001 [at] Gmai| .com. I'm sure academic honors and prizes absolutely do count for something. I am so happy I found him and I will recommend him only to anyone who want to change grade. He extensive experience in terms of computer hacking and he will provide the best options.
People are more persuasive if you present it with ethical arguments
Obligation to give when you recieve. Gift personalised (for you extra) and unexpected
2. Scarcity, people want more of where is less from. Tell benefits + what's unique, what they stand to lose
3. Authorithy, people follow credible, knowledgeable experts (display uniform, diploma), let the receptionist tell the customer first about the credentials of the "salesman"
4. Consistency, asking/looking for small volumtary, active, public commitments that can be made, before asking a bigger commitment. Asking the patient to write down the apointment on the card in stead of the doctor (helps 18%).
5. Liking of the asking person, we like people who are simular to us, give us genian conpliments, are cooperative to mutal goals
6. Concesus, point to what others are already doing
Very Fascinating! Thank you so much for sharing this informative and beneficial video that can be used in pretty much any business setting whether it be a restaurant, hotel, gas station, or even an online store.
I however am now going to be consciously noticing when businesses are trying to persuade me, which may have the opposite effect of me paying more, but nonetheless it was still a great video! ^_^
I don't find scarcity to be ethical, it's actually unethical. Pyramid schemes use this business model and so do people trying to sell you random products, it could be a shirt online at 60% off for a limited time or a car cleaner which cleans any part of your car for $200 but for today only it's $60.
That kind of business relies on people to impulse buy and isn't ethical in the slightest.
I have had several friends come to me with "business opportunities" aka pyramid schemes trying to tell me they're giving me this opportunity because I'm a good friend and they wanted to give me this opportunity. They all the say the same thing, how great it is but being very vague to any questions concerning their business.
The scarcity is that you they're giving you the opportunity and you won't have it later on. I always try to let them down gently by saying I can't afford it when I easily can and their response is always the same, you need to spend money to make money.
That is an absolute mad and awesome whiteboard - the graphic artist involved is the best I have seen. Thank you. He/She has nailed it and has clearly shown through the scribes the whole 6 points discussed in your conversation.
Thank you for posting this! I might link your video at my page! to spread your word! Another way to Influence is using subtle gesture and pheromones, more tools to the list https://abundance7.com/sneaky-attraction-tricks/
This is some dangerous knowledge. I've tried these on multiple people, and it has definitely increased my chances of getting them to do what I want. I've even gotten my enemy's best friend on my side now, using the three factors of liking. For those of you who utilizes these methods, please be careful and do not use these for manipulative and malicious intentions.
This video is why so many people are stupid. Idiots simply accepting an idea because the persuader claims "scientific research shows....." How many people were tested? How many times was the test given? Were the circumstances different for different tests? People should look deeper into what others claim as scientifically proven. Dumb video
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Great video. I wish the others were like it or similar. This channel has great potential, but its influence is limited by poorly designed videos. Not might _persuasion_ going on with the titles of the other videos.
When attempting to convince someone of a disputed fact, "alternative facts" if you will. Experience from Politicians, CEOs and studies by leading scientists have shown verbal communication the least effective way to do so. Reading written facts, in a study a news article, etc. is more effective then verbal. However the most effective method is... an image.
A line graph or pie chart to be exact has the highest memory retention rate and credibility. While the many made jokes, it seems Ross Perot knew exactly what he was doing to build credibility, authority and influence people.
The ethics of persuasion ought to be measured by the ends sought by persuading others. If one is self-aware and aware then and only then does one have the ability to judge properly over the use of persuasion. The stupid will easily persuade themselves that persuading others is acceptable when in fact it is evil to do so.
But educating the masses about these skills are important. Knowledge can be an equalizing force. Knowledge however also corrupts those with low ethics.
I have always worked with number one. To get what we want, first give the other what they want. That is usually effective enough but it also depnds on what the situation is. For example the towel example. That's more influence than persuasion. In real estate sales, knowing the sellers motivation to sell is crucial and can make a huge difference. It's not alwats to get a bundle of cash. I did not hear anuthing about our counterparts interest in possibly doing the transaction. For example. My Smith, what is your reason for considering this opportunity today? ANyway, there are many variations possible.
The internet is a sea of valuable information of all accumulated human knowledge where we can delve into any subject known to man and learn every single detail about it without leaving our bedrooms. If used properly, we can all become nuclear physicists and create a Utopia of quantum power where the monetary system becomes void because we do have all the knowledge and technology as humans to satisfy all our human needs while preserving the planet’s natural resources and without any wars. It’s all there at our fingertips. But you’re idiots. We are all idiots.
As hip-hop remains a staple in our society, we continue to appreciate the artists behind this broad genre of music. While Biggie and Tupac represent the best of hip-hop excellence from both coasts, we also remember these two as humans beings, just like the rest of us. With that comes personality, charm, and, of course, a good sense-of-humor.
Today, with the ever-changing nuances of technology and the Internet, rappers can express themselves and their senses of humor in ways far beyond that their music. Whether it’s a GIF, a tweet, a meme, a Snapchat — there’s never a bad time to insert comedy into any given situation. When it comes to music videos, Lil Dicky sets the bar high with “$ave Dat Money,” which clocks in at over 84 million views and counting. Aside from his undeniable talent behind the mic, LD effortlessly reveals a career in comedy is at his fingertips.