http://www.influenceatwork.com This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).
About Robert Cialdini:
Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching the science of influence earning him a worldwide reputation as an expert in the fields of persuasion, compliance, and negotiation.
Dr. Cialdini’s books, including Influence: Science & Practice and Influence: The Psychology of Persuasion, are the result of decades of peer-reviewed published research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in 30 languages.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
To inquire about Dr. Robert Cialdini’s speaking, Steve Martin, CMCT or any of our other Cialdini Method Certified Trainers (CMCTs) please contact INFLUENCE AT WORK at 480.967.6070 or [email protected]
About INFLUENCE AT WORK:
INFLUENCE AT WORK (IAW®) was founded by Robert Cialdini, Ph.D. as a professional resource to maximize influence results through ethical business applications. Offering participatory workshops and training, keynote presentations and intensive Cialdini Method Certified Trainer (CMCT) programs, IAW serves an international audience. For more information, visit our website at www.influenceatwork.com or call 480.967.6070.
To order a poster of the final screen shot, visit https://www.influenceatwork.com/store/#!/Science-of-Persuasion-Animation-Poster/p/37513485/category=9805434
For more information on The Small BIG, visit http://www.thesmallbig.com/.
For our latest, animated videos from THE SMALL BIG, visit https://www.youtube.com/watch?v=S45ay... - narrated by Dr. Cialdini, https://www.youtube.com/watch?v=xMOlV... - narrated by Mr. Steve Martin, https://www.youtube.com/watch?v=S45ay... - narrated by Dr. Noah Goldstein.
This animated video was created and produced by TINOPOLIS http://www.tinopolis.com/.
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Our video on the Six Universal Principles of Persuasion has over ten million views! Thank you for supporting Dr. Robert Cialdini and INFLUENCE AT WORK. We’re thrilled to help so many people maximize their professional success!
To celebrate, we’re giving away a $120 Google Play gift card! To enter, simply let us know a little bit about your experience with the Six Universal Principles of Persuasion in the comments below. We want to know:
What is your favorite or most used principle of persuasion? How has it helped you out in your personal or professional life?
Our giveaway will end at 11:59 (MST) on March 12th, and we will announce the winners shortly after! Thank you again for all your support.
What is your favorite or most used principle of persuasion?
I use a combination of these instinctively so picking one is difficult. In my view they work in unison, not isolation. To answer the question, I'll pick scarcity.
How has it helped you out in your personal or professional life?
I use some of these daily at work instinctively. I didn't realise they were proven to be effective, I have just learnt to do them by observing what is effective through 30 years of work. Scarcity works for me because I sell a niche product that provides my customers with a clear competitive advantage. This product requires training and an investment of time which means it is not available to just anyone with a few $$.
People are more persuaded to give when they have received something unexpected as a way to return their gratitude.
People are more persuaded to buy when the service or good is limited supply.
People are more easily persuaded to buy from someone with credentials, even if the credentials being given to them are from someone in the same company.
People are more persuaded to do an action when it’s not much of a stretch from an action they’ve taken previously.
People are more easily persuaded to buy from people they like. People like someone that is similar to them, offers genuine compliments, and works toward a similar goal as them.
People will be more persuaded to do something if they are told everyone else is doing it.
Wow. Now i get it. The reason why i cant convince my mother to quit chemo is because a doctor who is an "authority" on health has told him despite all the explanation i told to my mother that chemo would do more harm than good to her because i have read tons of comments in the internet about people who regret having chemo. Maybe i just give up on convincing my mother to quit chemo because i am just a simple guy who loves to read about natural health remedies on the internet and the doctor has already cast a spell on my mother using scare tactics.
I love this book!
Influence: The Psychology of Persuasion (2006) by Robert B. Cialdini
This is interesting, Cialdini writes, "What I'm talking about is pre-suasion, directing their minds to the moment before they experience the content. There's this interesting study. A guy goes to a shopping mall in France. And he tries to get women's phone numbers as they pass various shops so he could call for a date. But in neither of those cases was he very successful. He only got a number 13% of the time. But there was one kind of shop that doubled his success rate when women were passing it, a flower shop. Why? Because flowers put women in the mindset of romance." Wow! I love to learn psychology and the human mind. When I listened to Les Brown, my favorite motivational speaker, he had a list of books he recommended. Top 10 on his list was this book, which was a really fascinating and enlightening read. It reminds me why being a skeptic and a cynic sometimes are so valuable and necessary – particularly in today's world.
To READ my REVIEW, just CLICK HERE: https://www.richardangelus.me/2018/09/influence-psychology-of-persuasion-2006.html
Fabulous information. I knew the one about the towels from a book YES! 50 secrets about the power of persuasion. Another tip is to tell a lie for long enough till people actually believe it: science, politics, food industry, drug industry can use it but even yourself you can use it too. You can tell yourself "I am smart...I am smart...I am smart" or beautiful or likeable or musically talented...or whatever else. If you say this often enough and long enough you will start to believe in it. Let's call it self-persuasion. People who will like this comment are on average 87% smarter and better looking than those who will not like it.
Reciprocity: mints is a bad example, how do we know the mints or "gifts" were the cause of the increase tip? Was there a control group? Also how do we know the servers who used mints weren't just better at their job?
I believe it works but I just feel like that's a shitty example.
1. Reciprocity. We are obliged to give if we have been given something.
2. Scarcity. If it's scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible Loss.
3. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert.
4. Consistency. We want to be consistent with our past commitments, even if the initial commitment is much smaller.
5. Liking. We like people who are similar, who give us compliments and who co-operate with us.
6. Consensus. If others (especially similar others) are doing it, then we are more likely to do it ourselves.
i want to understand that the small card in the bathroom means that the guest dont use the hotel towels?
i want to understand what he means when he say reuse ? or she meant that should the guest clean it after use ?
please tell me about the meaning ????
I needed a 4.0 GPA to get into the graduate program I wanted, plus a small stipend. I make or break scenario with the help of a great veteran who helped with finding and results hackerrobert001 [at] Gmai| .com. I'm sure academic honors and prizes absolutely do count for something. I am so happy I found him and I will recommend him only to anyone who want to change grade. He extensive experience in terms of computer hacking and he will provide the best options.
People are more persuasive if you present it with ethical arguments
Obligation to give when you recieve. Gift personalised (for you extra) and unexpected
2. Scarcity, people want more of where is less from. Tell benefits + what's unique, what they stand to lose
3. Authorithy, people follow credible, knowledgeable experts (display uniform, diploma), let the receptionist tell the customer first about the credentials of the "salesman"
4. Consistency, asking/looking for small volumtary, active, public commitments that can be made, before asking a bigger commitment. Asking the patient to write down the apointment on the card in stead of the doctor (helps 18%).
5. Liking of the asking person, we like people who are simular to us, give us genian conpliments, are cooperative to mutal goals
6. Concesus, point to what others are already doing
Very Fascinating! Thank you so much for sharing this informative and beneficial video that can be used in pretty much any business setting whether it be a restaurant, hotel, gas station, or even an online store.
I however am now going to be consciously noticing when businesses are trying to persuade me, which may have the opposite effect of me paying more, but nonetheless it was still a great video! ^_^
I don't find scarcity to be ethical, it's actually unethical. Pyramid schemes use this business model and so do people trying to sell you random products, it could be a shirt online at 60% off for a limited time or a car cleaner which cleans any part of your car for $200 but for today only it's $60.
That kind of business relies on people to impulse buy and isn't ethical in the slightest.
I have had several friends come to me with "business opportunities" aka pyramid schemes trying to tell me they're giving me this opportunity because I'm a good friend and they wanted to give me this opportunity. They all the say the same thing, how great it is but being very vague to any questions concerning their business.
The scarcity is that you they're giving you the opportunity and you won't have it later on. I always try to let them down gently by saying I can't afford it when I easily can and their response is always the same, you need to spend money to make money.
That is an absolute mad and awesome whiteboard - the graphic artist involved is the best I have seen. Thank you. He/She has nailed it and has clearly shown through the scribes the whole 6 points discussed in your conversation.
Thank you for posting this! I might link your video at my page! to spread your word! Another way to Influence is using subtle gesture and pheromones, more tools to the list https://abundance7.com/sneaky-attraction-tricks/
This video is why so many people are stupid. Idiots simply accepting an idea because the persuader claims "scientific research shows....." How many people were tested? How many times was the test given? Were the circumstances different for different tests? People should look deeper into what others claim as scientifically proven. Dumb video
The internet is a sea of valuable information of all accumulated human knowledge where we can delve into any subject known to man and learn every single detail about it without leaving our bedrooms. If used properly, we can all become nuclear physicists and create a Utopia of quantum power where the monetary system becomes void because we do have all the knowledge and technology as humans to satisfy all our human needs while preserving the planet’s natural resources and without any wars. It’s all there at our fingertips. But you’re idiots. We are all idiots.
As hip-hop remains a staple in our society, we continue to appreciate the artists behind this broad genre of music. While Biggie and Tupac represent the best of hip-hop excellence from both coasts, we also remember these two as humans beings, just like the rest of us. With that comes personality, charm, and, of course, a good sense-of-humor.
Today, with the ever-changing nuances of technology and the Internet, rappers can express themselves and their senses of humor in ways far beyond that their music. Whether it’s a GIF, a tweet, a meme, a Snapchat — there’s never a bad time to insert comedy into any given situation. When it comes to music videos, Lil Dicky sets the bar high with “$ave Dat Money,” which clocks in at over 84 million views and counting. Aside from his undeniable talent behind the mic, LD effortlessly reveals a career in comedy is at his fingertips.