Videos uploaded by user “Optimal Workshop”
OptimalSort: Card sorting
Find out more about card sorting at OptimalSort: https://www.optimalworkshop.com/optimalsort OptimalSort is a card sorting tool which is a quick and easy way to design an information architecture, menu structure or website navigation paths. We've made card sorting even easier with OptimalSort - the online card sorting tool preferred by information architects, user experience pros, web designers and content writers the world over.
Views: 22606 Optimal Workshop
First Click Testing with Chalkmark
Learn more: https://www.optimalworkshop.com/chalkmark First click testing of screenshots and visual designs ensures that your users get started on the right foot when they hit your website. Use Chalkmark to increase your customer conversion and task oriented success rates by getting quick feedback on designs before you implement or update them.
Views: 9860 Optimal Workshop
Julie Grundy – The UX of Form Design: Designing an Effective Form
Julie joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/julie-grundy/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ Forms are critical user’s experience. We have clear guidelines to follow, yet these guidelines are often are overlooked. Come to this talk to hear clear, practical tips on what to do, and what is new in the world of form design with research-backed best practices from Julie, Senior UX Designer at Oracle+Bronto. Attendees will leave with an understanding of what makes a well designed form and why.
Views: 1952 Optimal Workshop
Do-It-Yourself Usability Testing with Steve Krug
We at Optimal Workshop were extremely lucky to have the one and only Steve Krug at our HQ for a presentation recently. Running through tips for better usability testing and why it’s so important, Steve’s “Do-It-Yourself Usability Testing” session sold out within minutes and was a delight for all.
Views: 21650 Optimal Workshop
Card Sorting Basics with Donna Spencer
Card sorting is an important user research technique allowing you to understand your customer's mental models and how they organize and label your website content. Donna Spencer and Optimal Workshop give you an awesome introduction to this method. Learn the why, the what, and the how of card sorting.
Views: 4620 Optimal Workshop
Treejack: Tree testing
Learn more: https://www.optimalworkshop.com/treejack Treejack is a tree testing tool which evaluates the findability of topics in a website. Tree testing is also known as 'reverse card sorting' or 'card-based classification'. Tree testing is done on a simplified text version of your site structure -- without the influence of navigation aids and visual design.
Views: 5304 Optimal Workshop
Designing a Design System - Jina Bolton @ UX New Zealand 2016
Product design for both web and mobile is evolving at a fast pace. As the range of devices and platforms continues to expand, so do the various design considerations. Design systems help a design team build a framework that meets their needs by bringing together all of the critical design components — including style guides, pattern and UI libraries, CSS frameworks and other resources. In this session, I will share: - Strategies for how to approach, design and build an effective design system - How to successfully maintain the system to ensure ongoing usefulness - Elements that design systems need in order to be sustainable that are critical for success
Views: 1072 Optimal Workshop
Questions by Optimal Workshop
Ask, Recruit, Learn. An online survey tool for user research. Gather opinions, facts, and feedback with quick online surveys https://www.optimalworkshop.com/questions
Views: 145 Optimal Workshop
The Evolution of Co-design in Aotearoa - Penny Hagen @ UX New Zealand 2016
Across Aotearoa (New Zealand), co-design is rapidly being adopted in public and community contexts to tackle complex national issues and policies. Some of these areas include: - youth employment - smoking cessation - community health and wellbeing - homelessness - and family violence. Many of these are large-scale, complex social change innovations and experiments that bring together new groups of people, which means working together in new ways. The opportunity to scale co-design to help address systemic national social challenges is both awesome and terrifying. In my talk, I’ll highlight some of the key trends, changes, opportunities and challenges emerging in co-design for social innovation and social outcomes in Aotearoa.
Views: 364 Optimal Workshop
Ian Howard – A Cocktail of Painkillers and Vitamins: Adding Positive Complexity to Your UX
Ian joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/ian-howard/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ Look through UX blogs, guides and conferences and you'd be forgiven for thinking that what humans crave more than anything else is simplicity. Words like seamlessness, frictionless and even userless are thrown around as if the sole objective in UX is to create the ultimate in utilitarianism. Well Ian doesn't agree. Research shows that people like their Ikea furniture more than their other furniture specifically because they had to work to put it together, because it wasn't easy. In fact, Ikea even optimise their instructions with a focus on not making it too hands-off, knowing that the amount someone values the end product is directly correlated to how much effort they've had to put in to get there. But when it comes to website experiences, we seem to have forgotten that the journey is often just as important as the destination. As the great travel writer Paul Theroux states so frequently in his writing, the journey can be the destination. So why are we so focussed on moving people from A to B, rather than seeing the journey as an opportunity to build brand engagement. In this presentation Ian will use examples to bring to life that complexity can be a positive. Giving people a challenge, allowing them to problem solve and tapping into the innate desire to explore and discover can turn a utilitarian user experience into an authentic, differentiated and engaging brand experience. He'll go through ways that brands can introduce positive complexity. UX may start with the painkillers, but the real gold can be uncovered by adding vitamins to the mix.
Views: 446 Optimal Workshop
Card sorting and tree testing: how do they work together?
Learn more here: Tree testing 101: https://www.optimalworkshop.com/101/tree-testing Card sorting 101: https://www.optimalworkshop.com/101/card-sorting These two popular methods offer excellent information architecture insights, but how can use them together and which comes first? We give you a quick intro to the techniques and where they fit into your user research. Understand how your website visitors might organise and search for content, resulting in a better UX for your customers. For a more in-depth look at card sorting basics, check out our video: https://youtu.be/wVWznB8RLp0
Views: 161 Optimal Workshop
How to get started with Reframer
Reframer is our qualitative note-taking and analysis tool. In this video, we'll show you the key steps you'll take when running your study with Reframer. 0:52 Plan: set up your study, create your sessions and manage project tags 2:32 Collect: enter observations and add tags and significance ratings 4:41 Analyze: explore your results and identify themes Check out Reframer here: https://www.optimalworkshop.com/reframer Happy testing!
Views: 273 Optimal Workshop
The Design for Emerging Technologies - David Montero @ UX New Zealand 2016
"Traveler, there is no path, the path is made by walking." - Antonio Machado. Would you know how to design for a product/market that doesn’t even exist yet? As new medium arises, its early adopters define its content, behavior and purpose, gathering inspiration from existing ones, shaping it and giving it its first push to start walking and evolve by itself. In the past, this was the case with press, radio, TV, and the internet. Today, this is what we experience with augmented reality (AR). In this talk, we will walk through the experience of designing products for the AR space, and how we gathered inspiration to take the initial steps into the mass adoption of this new technology. From exploring new modes of communications, learning behavioral cues and figuring out the right kind of questions to ask, we’ll discuss some of the unique design challenges with this emerging technology.
Views: 353 Optimal Workshop
UX New Zealand 2017 Highlight Reel
Optimal Workshop powers UX New Zealand, the country's biggest user experience design conference. Check out the action from 2017 and find out more: http://www.uxnewzealand.com/
Views: 195 Optimal Workshop
The Unicorn Is Dead: Soft Skills Trump Coding Skills - Paul Sherman @ UX New Zealand 2016
Good news everyone! UX salaries are up and hiring is strong. If this is the case, why do so many internal UXers feel like they have to fight for a seat at the grown-up table? Is it because we’re not unicorns? That is, we're not a UX researcher, designer AND front-end developer hybrid? That's not the reason. The real reason is because UXers love to explore design and solution spaces — it’s what we do. Some of us even love or like to code. It’s never been easier with frameworks, libraries and so many proven patterns for web and mobile. However, we’re not so good at a couple of things: - Articulating an experience vision, aligning it with the business’s product vision, and also subtly influencing the product vision through user research dissemination. - Keeping up the slow, steady, often frustrating work of organizational change and alignment around user needs. So what’s the fix? We need to: - Learn how to develop implementable strategic vision and tactical action plans that align with the business. - Internalize the fact that at least half of our job is to be change agents, and act accordingly. In other words, we need to develop our organizational influence skills (soft skills). This presentation will explore this disconnect between what UXers think they need to learn, and what hiring managers and their organizations actually need them to do. It will also provide guidance for how practitioners can level up their soft skills and how managers can guide their contributors to improve in these areas.
Views: 566 Optimal Workshop
Mind the Gaps: Time and Space in Information Architecture - Dan Ramsden @ UX New Zealand 2016
In a perfect world the web would be made of small pieces, loosely joined. However, even this perfect world implies there will be gaps. It’s impossible to get rid of all the gaps — spaces between the places we make. This talk is about being mindful of the gaps, instead of just ignoring them. I’ll dive into the following: - How hierarchies set up one way of thinking about information architecture, and how there are other shapes out there to explore. - The limits of domain-driven design. - How strategic design and bounded contexts create challenges when designing cross-product services, plus some practical techniques to overcome these. - Experiences are about more than just the structures that contain them. Time is sometimes the missing element we fail to consider in UX design. This talk will justify the importance of considering time and share some practical tools for how you can do it.
Views: 472 Optimal Workshop
Kah Chan – The Importance of Crafting Language in UX
Kah joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/kah-chan/ Opening animation from our exclusive design partner, Dave Clark Design. http://www.daveclark.co.nz/ How a brand sounds or reads in a user’s experience is as important as how it looks (and this is no small admission from a designer). This talk discusses the importance of a consistent voice in tone, copy and dialogue when a user interacts with a brand and shares how we try to balance trustworthiness and integrity while pushing the boundaries of good taste at Flick Electric Co. We’ve had some great feedback by presenting little moments of joy when a user would normally be frustrated with funny error messages- a personal favourite: “Sorry, but you have entered the wrong username or password on your tiny, tiny keyboard” when you’ve entered a typo on our mobile app. Some of our deliberate word play with the brand name in our advertising, such as “Flick yourself” also raises a few eyebrows. John Maeda in the annual 2017 Design in Tech Report suggests that writing will be one of the core UX skills for designers moving forward. Writing is already a core design skill for good UX designers, but writing and interpreting briefs, preparing client presentations, and synthesising user research tend to be foundational or internal to the design process. Copy for users such as hints for filling in fields, concise requirements for passwords, clear error messages are becoming more of a priority for designers. As conversational and voice-operated interfaces become more popular (growing out of slightly tipsy party goers asking Siri to “Name that song!”), user experience is now expanding into a more verbally driven landscape. This means an entire brand experience could be distilled into the voice and personality of an automated voice/chat interface. This represents a new opportunity for designers to help inject creativity, empathy and humour when crafting the complexities behind the chat interfaces or chatbots.
Views: 399 Optimal Workshop
Donna Spencer - UX New Zealand 2015
THE FAQ OF IA In this presentation, Donna will talk about the questions that she's been asked over and over again in her 15 years of information architecture work. And she won’t only talk about the questions...she'll answer them too! Information architecture work is full of counterintuitive ideas and outcomes that can't be predicted ahead of time. Amongst other things, she'll introduce and answer these questions. "Is it OK to put things in more than one place?" "Why can't we just arrange it according to our audiences?" "Can't we just put a map on the page and use that?" "Why do we need to do this? Doesn't everyone just search?" "Can't we design the site and then pour the IA in afterwards?" "Why do you need to spend so much time looking at the content?" "But in the card sort, users said they wanted 14 categories..." And her personal favourite: "Can't we just write some FAQs?" http://www.uxnewzealand.com/
Views: 428 Optimal Workshop
Anna Lee Anda – Learning from Your Users, in Their World
Anna joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/anna-lee-anda/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ There are great benefits to visiting your own customers both from a design, business, and development perspective, which at the minimum leads to a better understanding of the problem you are trying to solve. It is your own untapped resource, that is inexpensive or free to get valuable information. This talk will help you to begin this positive and helpful habit and give you the tools and know-how to generate stakeholder support.
Views: 298 Optimal Workshop
Mark Wyner – The Voice of UX — How Speech Technologies Will Change the UX Landscape
Mark joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/mark-wyner/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ Seasoned UX designers have worked in an array of landscapes: physical products, website UIs, mobile applications, and more. Much of what we apply to one medium, we can apply to the next. Yet each presents its own unique challenges and opportunities. With the introduction of voice-based UX, we are facing a very new landscape that presents an abundance of unexplored territory. In this session Mark will explore many of the elements of voice-based UX environments related to personalities, empathy, cognitive load, memory processes, accessibility, and Artificial Intelligence. He will share some of his related experiences working in wearable/automotive spaces, outline some of his ideas about how we can apply what we know from other UX landscapes, and exhibit some real-world examples of successful and failed UX in the aural landscape. He will also share his experience as a father in a home abundant with new technologies, many with aural UX. This talk will be intellectual and conceptual in nature, with enough practical information to ensure UX practitioners can walk away with considerations for building voice-based experiences.
Views: 257 Optimal Workshop
Michael Palmyre – Are We Using Design to Make the World a Less Valuable Place?
Michael joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/michael-palmyre/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ Delivering value is central to human-centred design. But how do we define ‘value’? Is there an inherent conflict between business value and what is valuable to people? How might we make and shape the world by spreading our values through design? Are we designing a world we'd want to live in? In this talk, Michael will go on a fair bit about something that seems pretty simple: value. He’ll talk about how we might approach, understand, define and make sense of value using anthropology, sociology, traditional and behavioural economics including examples from his own PhD work and ethnographies. Michael's talk will radically challenge your notion of value and encourage you to rethink your assumptions. He will provide key takeaways and ways to critically engage with how you assess the real-world value of your work.
Views: 320 Optimal Workshop
Empathy Cannot be Automated - Jenn Downs @ UX New Zealand
Humans have been trying to automate tasks since the beginning of time; it's part of our evolution. Build faster, smarter, cheaper so we can sit back and watch the productivity! Now in the age of the internet we’re trying to automate personalized content and customer relationships. And it’s not always working out. Using technology to manage relationships isn't a replacement for human to human contact. You still have to talk to people to develop empathy for your customers. You still have to treat people with respect and dignity. When people are reduced to just a number, a twitter handle, a "targeted segment", or a blip on a chart, you run the risk of breaking good customer relationships. This lack of empathy in automation can be horrible or it can be humorous. I’ll show you some automation fails and show you some examples of people automating for good. We’ll talk about how automation is starting to affect our creative lives. Then we’ll wrap with really considering why we automate at all.
Views: 103 Optimal Workshop
Amanda Stockwell - Getting the Right Research Participants
Amanda joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/amanda-stockwell/ Opening animation from our exclusive design partner, Dave Clark Design. http://www.daveclark.co.nz/ There are more and more ways to recruit participants for research, which also means there are more and more ways to get the wrong people in your studies. Including the wrong participants in your research can waste your time, give you false confidence, or even cause you and your teams to make the wrong decisions moving forward. Sometimes you find the perfect people to research but they don’t want to participate at all or stop part way through. Come to this session to get a detailed understanding of pros and cons of using existing users as participants, intercepting people's workflows, or using market research or tool panels to find participants. We’ll also cover best practices for screening and incentivizing participants so you can make sure your research efforts are as effective as possible.
Views: 222 Optimal Workshop
Jodine Stodart – Attack of the 10 Foot Customer Journey Map
Crafting an Easy to Follow Visual Narrative from Disparate Data Sources. Jodine joined us as UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/jodine-stodart/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ Sometimes to tell a convincing customer experience story you have to go big. Size matters when you want to communicate a compelling narrative that spans more than 10 phases across front stage customer experience and backstage customer service and marketing comms. Using a project case study at a high level, this talk will walk through the process and outcomes of journey mapping. Consolidating the insights from 45 research docs and 11 interviews we formed a monster journey map that contained key data, channels, touch points, pain points and opportunities. We terrified the designer with a giant wall of 100 post-its to be translated into a beautiful, easy to follow artefact that was plan printed onto a roll of glossy paper 10 feet long. We impressed and intimidated our stakeholders with the number of post-its on wall, and sheer size of the artefact. We then walked them through a crafted narrative that told a compelling horror story of what it's like to be a customer so that everyone felt their pain. We then helped the stakeholders resolve the pain with a series of workshop exercises to engage them in the map contents and emerge with implementable solutions. Customer Journey Mapping is a fantastic tool for many businesses to gain a cross-organisational view of the customer experience and a holistic view of the customer. Maps help inform decision making on roadmaps that ideally lead to improved consistency and flow when customers interact with your products and services. Learn about what makes a good journey map, what to avoid, and how to engage your stakeholders in the end artefact so it stays alive within the business after it has been created.
Views: 325 Optimal Workshop
Designers are from Mars, BA’s are from Venus - Cornelius Rachieru @ UX New Zealand 2016
Today, designers are constantly bombarded with polarizing conversations about "getting design to the C-level table" when all they actually care about is working with their project's immediate business counterparts. Project managers are also increasingly struggling with ongoing conflict between experience designers and business analysts (BAs). This is the reality of our business world, and designers (especially those who are relatively new to our profession) have a hard time finding a way to equip themselves with the tools that will make them ideal partners of the business. This presentation will expose what designers and BAs can do to work together more efficiently, the factors that influence their working relationship on large scale projects and the common perception (and misunderstanding) between those two camps. I will also review how design decisions should be made and why designers should not (usually) lose an argument over such decisions with business analysts (this may even have something to do with Jedi mind tricks).
Views: 383 Optimal Workshop
Greg Nudelman – Lean UX Playbook: 10 Practical Tips
Greg joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/greg-nudelman/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ Everyone in the UX community is interested in the best ways to “run lean.” But many of the techniques taught by leading consultants often don’t yield the results you’d expect. And other techniques simply don’t stick in large, complex organizations, especially those traditionally dominated by engineering. How does a UXer maintain customer focus and effectively translate his effort into product and service experience excellence, all without losing his mind? In this talk, a 4-time UX book author and veteran consultant-turned Sr. UX Director shares hard-won practical techniques of applying the idea of “running lean” in complex organizations like Cisco and GE.
Views: 151 Optimal Workshop
Reframer: A qualitative research tool by Optimal Workshop
Learn more: https://www.optimalworkshop.com/reframer User research gets messy. Especially when we have to entrust our indispensable observations to scattered post-its, notepads, and spreadsheets. Reframer improves the traceability of your research, the discovery of patterns and themes, and the effectiveness of your team.
Views: 12084 Optimal Workshop
Chalkmark with Arnie demo: Where's Waldo?
A first impression testing tool demo. Voice-over with someone who hates our tool. Usability made easy with Chalkmark
Views: 185 Optimal Workshop
How to get the most out of tree testing - Steve Byrne @ Optimal Workshop Roadshow
Steve Byrne joined us at the Optimal Workshop Roadshow: Sydney. Check out our upcoming events here: http://go.optimalworkshop.com/roadshow Structure is not just about getting user navigation pathways right, it is much, much more. Structural decisions also need to be made at the right stage in the design process. Making the most of a tool like Tree Jack means understanding what you have to get right going into the testing phase, how to interpret what you find and how to communicate the findings. - Making the most of tree testing within a best practice design methodology - Extracting meaning from tree testing results - Advanced tips from the trenches or how best to communicate the results At Step Two, a leading Digital Workplace consultancy, Stephen spends his time developing strategies for, designing and then testing information solutions for organisations. He has formal technical, psychology and knowledge management qualifications layered with a decades of experience at the coal face putting these into practice. Stephen’s client projects range broad and deep, including designing global solutions for huge multinationals organisations.
Views: 235 Optimal Workshop
A UX Picnic Gareth Parry
It's been a little over a year since Optimal Experience joined PwC — and we've since become PwC digital. We’ve made big changes, done some really meaningful work, and learned a bunch of things about human-centred design in a management consulting firm along the way. Mostly what we’ve learned about HCD in a big four, is that it’s quite a lot like improv. Improv with lolcats, sneakers, Sharpies, and ceiling tiles. Come along and find out more.
Views: 31 Optimal Workshop
Serena Chen – Design for Security
Serena joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/serena-chen/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ In the day and age where we share personal information with every website and app we touch, security has never been more crucial. Yet it's a rare topic outside of security teams and hackers. And in design, it seems to be completely missing. This is a mistake. There's a misconception – perpetuated by green lines of incomprehensible code in movies – that security is a niche for masterminds. But in the real world, most security breaches don't come from 0days or neat hacks. In fact, most errors are human. Simple scams that have worked since the internet began. This is where design fills a missed opportunity. Good user experience design is necessary for good security. We can craft paths of least resistance that match paths of most security. We can educate our users on what is good practice and what is security theatre. We can design secure flows that are usable, not obstructive or annoying. In this talk, we'll pinpoint which security practices actually work. We'll separate them from those that are misleading, and those that are downright detrimental. We'll cover perceived security: how we can make our users feel safer as well as be safer. And to round it off, we'll walk through some common flows, and dissect how design decisions affect the personal security of our users.
Views: 152 Optimal Workshop
UX Agony Aunt: Books on the Quantitative Analysis of User Tests
We answer the question sent into us “What books do you recommend on quantitative analysis of user tests?”
Views: 63 Optimal Workshop
Are you Designing UX for Bots Already? - Diego Cibils @ UX New Zealand 2016
Bots are here. They are everywhere. You can now ask Amazon Echo or Google Now to order a pizza and talk to other bots. In an era where we touch our screens to command our apps, we’re now starting to talk to our devices to make things happen. This new paradigm imposes new ways and standards for human and machine interactions. We know how to design mobile and web apps. But how do we design UX for bots?
Views: 265 Optimal Workshop
Ash Donaldson – With Great Power Comes Great Responsibility: a Quest to Consciously Do Good
Ash joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/ash-donaldson/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ As designers, we all want to change the world and we have lots of power to do so. We design the digital, physical and organisational environments and even inform policy that shapes people’s behaviours. So how can we make sure what we’re doing is right? Sure we can knock back work in gambling or other areas that clearly have a negative impact on both individuals and society as a whole, but there are areas where this is not such a cut and dry argument. There are times where our design input could be used for positive or negative purposes, or simply have unintended consequences. In this presentation, I’ll share our bumpy journey of first realising the need for, then creating our own ethical frameworks and decision making tools. These can help us answer sticky questions when they arise, stay true to our humanistic values and feel confident in the knowledge that we’re consciously working to make the world a better place.
Views: 88 Optimal Workshop
Ruth Keiry – A Collaborators Guide to the Galaxy
Ruth joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/ruth-keiry/ Opening animation from our exclusive designer partner, Dave Clark Design: http://www.daveclark.co.nz/ In a world of working together & sharing information – we have lost sight of true collaboration. Although we've come a long way, today's world is full of constraints, making collaboration more like cooperation. We must forge a new way forward – embracing working together as a requirement, not a nice to have. This session bridges the gap to true collaboration. Empowering you to embrace the change necessary to become a collaborator. Ruth will share with you; the powerful principles she uses as an influencer of collaboration, a range of things to consider when preparing to collaborate, and techniques you can use to overcome any barriers to true collaboration. Let Ruth unlock you and your team's full force.
Views: 124 Optimal Workshop
Krispian Emert – Becoming a More Valuable UX Professional
Krispian joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/krispian-emert/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ To make more money in UX, you need to provide value to stakeholders. In this talk, I posit that we cannot be seen as valuable if we position ourselves as tactical "decorators" merely concerned with "making the thing right." The way to increase our value is to help stakeholders in “making the right thing” by taking a more strategic approach to UX. In this talk you will learn one tenet and three tools that will help you bring strategic thinking into your work and thereby increase your value and the overall value of UX as a discipline. I will also cover "speaking the language of business" so that your ideas gain more credibility to stakeholders.
Views: 277 Optimal Workshop
User Experience Conference: SoCal UX Camp 2016
Optimal Workshop says hello to the SoCal UX Camp 2016 attendees.
Views: 211 Optimal Workshop
Zaid Al-Dabbagh & Andrew Peterson – Cross-cultural UX
How Values Are Influenced by Culture and How to Avoid Stereotypical Thinking Zaid and Andrew joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/zaid-al-dabbagh/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ This talk reflects on our recent engagement with ChangeMakers Refugee Services, a rights-based, non-government organisation (NGO) representing 14 refugee-background communities in Wellington. The talk will also reflect on some of the works of Gert Hofstede, a Dutch organisational sociologist and pioneer in cross-cultural research. The talk's focus will be on our experiences working with refugees and their participation in our UX workshops, remembering that many participants spoke no English and have had very little exposure to NZ culture. The talk will also re-emphasise the importance of embracing user-centered design principles and UX techniques in product/service design, irrespective of the context. We will also reflect on how this engagement helped us realise that no matter what your geopolitical standing is, we live a global village and we need to think that way when designing products and services, and that UX design principles and techniques break through those biases and stereotypes helping us realise that we all speak one language and desire experiences that cater for others.
Views: 89 Optimal Workshop
Two Dozen Things We Have Learned from Running Design Sprints - Martin Bulmer @ UX New Zealand 2016
Design sprints have become pretty popular with the advent of agile approaches to development. According to the good folks at Google Developers, a design sprint is "...a structured brainstorm based on design thinking and agile development." Done well, they can springboard your product development. Done badly, they can waste a lot of people's time, lead to poor decision-making, agenda stacking and recrimination. We've done both. This talk will give a warts-and-all-view of what to do and what not to do from our experience.
Views: 79 Optimal Workshop
Louis Rosenfeld - UX New Zealand 2015
'Is it UX?' - Lou Rosenfeld http://www.uxnewzealand.com/
Views: 408 Optimal Workshop
UX Yoga - or How to Do UX in an Agile World - Natalie Kerschner @ UX New Zealand 2016
Recently the UX industry has been in transition with a huge change to how we work. This talk focuses on how UX physically works in a rapidly changing agile business world by looking at how we worked in the past, how this has changed over time and following this trajectory, the future for people in UX roles. The talk will follow the story of a young UXer, starting out with idealistic ideas on how UX would change the world, working in standalone Usability Labs. This was back in a time when the UX practitioner was seen as an elite specialist, projects took weeks or months to complete and end results were perfectly edited reports presented to clients with ceremony, and then never touched again. We’ll travel to when agile was introduced and see how she and the UX community adapted to shortened time frames, changes of practice, guerrilla usability, less focus on reporting, and the loss of the elitist status. Then we’ll look at the current trend of Lean UX and how the role of the UX practitioner has changed to one of a facilitator, trainer and strategist and what this means for our future.
Views: 86 Optimal Workshop
The Revival of the Renaissance Worker: The UX Generalist - Stacey Seronick @ UX New Zealand 2016
The industrialized world has long been moving towards an ever-narrowing specialization of skills in the workplace. Fortunately, the notions of user-centered design and focusing on the customer's experience have grown less radical as businesses see the bumps in their bottom lines when they design and deploy with the customer in mind. With this, comes the need for UX Generalists — those who are master of one skill and darn good at a few others. During my talk, I will briefly cover the "why" and get into more detail on the "how" of becoming a UX Generalist: - Building a t-shaped skill set - Stretching your creative juices - Using empathy exercises for internal and customer success - Activities to use with your internal partners and stakeholders to show that we're all designers and we're all users
Views: 122 Optimal Workshop
Shaping Signals - Phil Balagtas @ UX New Zealand
Shaping Signals: Preparing for the Future Through Speculative Design Design synthesis today can take many routes. Often we ideate through divergence into wild ideas, sometimes bordering on the fringe of the impossible, then we converge on reality to devise a feasible and desirable product. Speculative and Critical Design are approaches within design thinking that can be used as tools to surface and address social, cultural, and ethical issues. It enables versatile thinking and serves as a useful platform for discovery, conversation, and awareness that can help fuel different perspectives of the future. It’s up to us to use these exercises and inspiration to craft the right future built with imagination, ethics, and responsibility. This talk will walk through selected projects that play in the realm of Speculative Design and the case for why it should be used to understand different challenges the future may hold. I will make the case for why this approach can be practical in a business environment and its importance in teaching designers to free their creative compass and strengthen their innovation prowess. Participants will learn: - How speculative design can be used to address important social, cultural ethical issues about the future - How speculative design can be used practically in any business setting - How to use speculative design as a tool for enhancing and expanding your lens in design thinking - See striking and confrontational projects that address real issues that need to be addressed in today’s world
Views: 204 Optimal Workshop
Under the Influence - Ben Tollady & Gareth Roberts @ UX New Zealand 2016
Under the Influence: Exploring Dark Patterns and the Power of Persuasive Design Design is always a balance of user needs and business needs. As good designers, we strive to put the user first and make things that are usable and useful. A big part of what we want to do is help people to achieve what they need to do, avoiding pain or seeking reward. In this talk, we will explore the idea of ’persuasive design’, where elements of cognitive psychology are employed to influence a change of user behavior, for good and evil. We’ll begin the talk with a short story that illustrates the impact that small design decisions can have, before exploring the dark side of persuasive design — where business needs win out over user needs, and experiences are designed precisely to trick or deceive users. Making it clear that we’re not talking about just poor design (which may not be intentionally deceptive), we’ll explore what are often called “Dark patterns”. We’ll explain what they are, show examples, and discuss the moral and ethical implications of such practices. Next, we’ll move onto the idea of persuasive design as a more ethical alternative — using elements of cognitive psychology in order to change user behavior through techniques like persuasion, social influence and the formation of habits. We’ll explore a number of great real-world examples that illustrate the good and bad of persuasive, habit-forming designs. Lastly, we plan to leave the audience with a “call to arms”. Asking people to reflect on the work they do as designers, questioning their motives and imploring them to use the immense power they have at their fingertips for good, not evil. This is a light hearted talk with lots of real-world examples, bouncing the content delivery between each presenter. We hope to leave people with something to think about afterwards — better educated about the influence they can have on the world and discouraged from employing “dark” practices, intentional or not.
Views: 273 Optimal Workshop
Lucy Denton – Developers Developing Empathy
Lucy joined us at UX New Zealand 2017. Find out more: http://www.uxnewzealand.com/speakers/lucy-denton/ Opening animation from our exclusive design partner, Dave Clark Design: http://www.daveclark.co.nz/ How can we as designers help developers invest in the user experience? The team at Atlassian have been growing their ecosystem - a group of integrations and add-ons for Atlassian products, made primarily by external vendors. This is challenging from a design perspective, as most of their vendors are small development teams without access to a designer. Most have never sought user feedback before, and a large group see design as an afterthought, something to ‘make it pretty’. Last year they adapted their own user research techniques to start an initiative helping these developers understand the value of user feedback, and how to conduct it themselves in the wild. Designer Lucy will share how this method has helped developers invest in the user experience and changed their mindset towards design, and how you could adapt this method to your own design agency or product team.
Views: 102 Optimal Workshop
Matt Magain - UX New Zealand 2015
'Sketching for Fun and Profit' Sketching is a great life skill. It can help you to think more creatively, collaborate better, take better notes, and improve your communication skills. In this hands-on session, I'll share a range of tips for becoming better at sketching, which you can then use for personal or professional pursuits — especially if you've always thought "I can't draw!" http://www.uxnewzealand.com/
Views: 344 Optimal Workshop