Learn more about them here: http://corp.wishpond.com/online-ads/
Google Adwords is one of the most powerful marketing tools because it allows you to capitalize on the intent of people.
In other words, it gives you the opportunity to promote your products to people at the exact moment they are searching for them. Your Google Adwords Landing page is the web page people land on after they click your ad. So, how you do maximize your return on investment for every ad click you pay Google for?
Or in other words, how do you maximize the number of people who "convert" on your landing page after clicking your Google Ad?
There are two things you need to do:
1. First, you need to make sure the keywords you're paying to advertise for are relevant to your ad and landing page.
2. Second, you need to match the copy (or text) on your landing page with the copy of your Ad. If your ad and landing page say two different things, it's very easy for people to get confused and abandon your landing page. The best practice is to match the headline and description of your Ad with the main heading and sub-heading on your landing page.
Lets move on to Facebook ads. The reason they're so powerful is that you can target a very specific audience, right down to their age, location and interests.
One thing to keep in mind, even though you can advertise to the right people on Facebook, it doesn't mean that they're interested in buying right now. This means that you need to give them some kind of incentive, or soft-sell.
This works best for lead-generation in which you send people who click your ad to a landing page, where they complete a signup form in return for something of value, like a free coupon, newsletter or ebook.
And lastly, Email-Targeted Ads, also known as Custom Audience Ads.This is an incredible tool that allows you to target people who are on your email list, with an Ad on Facebook.
All you need to do is upload your list and we match the emails to users on Facebook and show them your Ad!
Now I know you might be wondering, why would I pay to advertise to people who are already on my email list?
Well, on average, about 80% of email subscribers don't open, or don't even see, the email newsletters you send them. But with these Ads, you can make sure that just about all of them see your content and offers.
Learn more and get started here: http://corp.wishpond.com/online-ads/